The market is shifting—and that’s a good thing for proactive, prepared agents. As we move into a more balanced (and in many cases, buyer-leaning) market, the agents who are thriving are the ones who adapted early and quickly.
Across the country, we’re seeing agents have great years because they modified their approach in real time. They didn’t wait for conditions to force their hand—they got ahead of it. They adjusted pricing strategies, brought fresh creativity to marketing, leaned into seller incentives like rate buy-downs and warranties, and weren’t afraid to have direct, honest conversations with their clients.
Top agents understand the importance of embracing this “new normal”:
- Homes are taking longer to sell.
- Multiple offers aren’t automatic.
- Creative financing is back on the table.
- And real-time pricing adjustments are essential.
The agents winning right now aren’t stuck in yesterday’s playbook—they’re building new ones based on today’s market. They’re informed, agile, and ready to pivot. And that’s what separates top producers from the rest.
So, if you haven’t already, now’s the time to reassess your strategy. Shift your mindset. Double down on your education. Talk to your clients with confidence. The market is still full of opportunity—for those ready to move with it.
