We are more digitally connected than ever—and increasingly isolated. Digital matters. Emails, texts, social media, online reviews, AI and automation should consistently build your brand and keep you top of mind. But understand their role: Digital is marketing. Analog is relationship. Digital creates reach. Analog creates depth. The evidence is everywhere. Vinyl records are thriving. Boutiques and smaller brands are

I was at the gym the other day, working out, trying to keep up with a group of 22-year-olds. Really pushing myself. And my coach looked at me and said, “Peter, who are you doing this for?” That stopped me. Because the honest answer was: my ego. Not my health. Not my longevity. Not because I wanted to be the

I don’t know how anybody can call themselves a realtor and not actually tour properties — get out on caravan, walk the lot, stand on the land. You cannot evaluate a piece of property from a photo or a video. There’s no way. Photos and videos don’t give you the scale. They don’t give you the vibe, the feeling of

AI can write your listing descriptions, analyze the market, and answer questions in seconds. It’s only getting faster. I asked it directly: can you replace human sensitivity? Its answer stuck with me — it can recognize emotion, but it doesn’t feel it. It calculates what empathy should sound like. It doesn’t carry the weight of it. That’s the line. And

Kevin O’Leary once told a story about working with Steve Jobs. Jobs said even in an 18-hour day, there are only three things that actually matter. Those three are the signal. Everything else is noise. Real estate agents don’t have a busy problem. We have a noise problem. We answer texts, check the MLS, scroll, put out fires — and

If you handed me two candidates tomorrow — one with experience and a bad attitude, the other with zero to little experience and the right energy — I’d take the second one every time. That’s not reckless, it’s smart. Skill is teachable. If someone has the right mindset and are coachable the skill will come. Attitude doesn’t work that way. You can’t