THE CORE TRUTH BLOG

On Peter’s Mind: The Money or the Culture?

Years ago, I had an agent in my office who was extremely productive. That person was also rude, arrogant and opinionated, and didn’t get along with the agents or the staff. That person walked around acting like everything and a bag of chips, and it was bringing everybody down. So the decision became the money or the culture. We chose

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On Peter’s Mind: You First

Most of us take better care of our cars than we take care of ourselves. We change the oil on schedule. We fix the roof the minute it leaks. We drop everything the second a client or a team member needs us. And then we wonder why we’re running on empty. I learned this the hard way. Early in my

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On Peter’s Mind: Don’t Quit Before The Miracle

It’s so difficult to be patient. To wait for the right decision, the right direction, the divine inspiration — especially when you’re biting at the bit to run the race. I get it. I love to lead, to coach, to recruit, to sell. I just love real estate. But some of the best things in my career didn’t come the

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On Peter’s Mind: The Analog Advantage

We are more digitally connected than ever—and increasingly isolated. Digital matters. Emails, texts, social media, online reviews, AI and automation should consistently build your brand and keep you top of mind. But understand their role: Digital is marketing. Analog is relationship. Digital creates reach. Analog creates depth. The evidence is everywhere. Vinyl records are thriving. Boutiques and smaller brands are

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On Peter’s Mind: Who Are You Doing This For?

I was at the gym the other day, working out, trying to keep up with a group of 22-year-olds. Really pushing myself. And my coach looked at me and said, “Peter, who are you doing this for?” That stopped me. Because the honest answer was: my ego. Not my health. Not my longevity. Not because I wanted to be the

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On Peter’s Mind: Stand On The Land

I don’t know how anybody can call themselves a realtor and not actually tour properties — get out on caravan, walk the lot, stand on the land. You cannot evaluate a piece of property from a photo or a video. There’s no way. Photos and videos don’t give you the scale. They don’t give you the vibe, the feeling of

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