In a market defined by low inventory, many agents cast their nets far and wide just to find opportunity. And while adapting is smart, there’s one foundational truth that the best agents never forgot: farming never goes out of style.

Is there scientific proof behind how we respond to insecurity—or is it just anecdotal? The answer is: both. Science tells us that our brains are wired for survival, not self-confidence. Insecurities often come from a part of the brain called the amygdala, which processes fear and threat. When we feel “not enough,” our body treats it like danger. But here’s

In our business—and in life—three resources matter most: Time, Money, and Hope. They’re our true capital. And yet, too often, they’re spent carelessly on bad business: overpriced listings, toxic clients, and activities that produce nothing but fatigue. Time is finite. Once it’s gone, it’s gone. Every hour we spend on a dead-end deal or chasing the wrong people is an

The market is shifting—and that’s a good thing for proactive, prepared agents. As we move into a more balanced (and in many cases, buyer-leaning) market, the agents who are thriving are the ones who adapted early and quickly. Across the country, we’re seeing agents have great years because they modified their approach in real time. They didn’t wait for conditions

Here are five proactive steps you can take to sell a listing that isn’t moving:       1.    Re-evaluate Pricing: Analyze comparable listings in the area to ensure your price is competitive. Have you passed the average of days on market? If necessary, consider a price adjustment to attract potential buyers.       2.    Enhance Marketing Strategies: Utilize various marketing channels such as social media, email